
17. Nike — $30.12 billion

According to the ranking, Nike are worth 11% more in brand value than they were last year.
16. General Electric — $32.76 billion

General Electric have gone down by 26% in brand value since last year’s ranking.
15. Cisco — $34.58 billion

Cisco has increased by 8% in brand value over the last year.
14. Disney— $39.87 billion

While Disney is worth a whopping $39.87 billion, it’s still down by 2% in brand value since last year.
13. BMW — $41.01 billion

At $41.01 billion, BMW has dropped by 1% in brand value over the past year.
12. IBM — $42.97 billion

Valued at $42.97 billion, IBM has lost 8% of its brand value since 2017’s ranking.
11. Intel — $43.29 billion

Coming in this year at $43.29 billion, Intel has increased its brand value over the last year by a considerable 10%.
10. McDonald’s — $43.42 billion

This fast food giant is going nowhere — valued at $43.42 billion, the company has increased by 5% in brand value since last year.
9. Facebook — $45.17 billion

Facebook has had a rocky year so, all things considered, a 6% loss in brand value and a valuation of $45.17 billion isn’t all that bad.
8. Mercedes — $48.6 billion

Valued at $48.6 billion, Mercedes has increased by 2% of its 2017 brand value.
7. Toyota — $53.40 billion

Toyota increased by 6% in brand value over the last year, and is now worth $53.40 billion.
6. Samsung — $59.89 billion

Even growing by 6% in brand value can’t push the phone manufacturer into the same ballpark as rivals Apple and Google — the company is worth $59.89 billion this year.
5. Coca-Cola — $66.34 billion

Coca-Cola might look as though it’s ticking over nicely considering it’s worth roughly $66.34 billion, however the soft drinks company has lost 5% of its brand value since last year.
4. Microsoft — $92.72 billion

Up in brand value by 16%, Bill Gates’ software giant is worth $92.72 billion.
3. Amazon — $100.764 billion

At $100.764 billion, Amazon has grown by an incredible 56% in brand value in the space of one year.
2. Google — $214.48 billion

At $214.48 billion, Google was a close contender for top spot in 2018’s ranking, having upped its brand value by 10% since last year.
1. Apple — $214.48 billion

Apple has increased by 16% in brand value since last year’s ranking.