17. Nike — $30.12 billion

17. Nike — $30.12 billion
Critics burned Nike trainers and clothing earlier this year in protest at Colin Kaepernick’s appointment as the face of Nike’s new ad campaign.

According to the ranking, Nike are worth 11% more in brand value than they were last year.

16. General Electric — $32.76 billion

16. General Electric — $32.76 billion
Struggling General Electric recently ousted its CEO, John Flannery after less than a year.

General Electric have gone down by 26% in brand value since last year’s ranking.

15. Cisco — $34.58 billion

15. Cisco — $34.58 billion
Though Cisco’s former CEO John Chambers stepped down in 2015, he embarked on a career as an investor and advisor earlier this year.

Cisco has increased by 8% in brand value over the last year.

14. Disney— $39.87 billion

14. Disney— $39.87 billion
According to Variety, Disney is currently developing TV shows for its upcoming streaming service, which will spin off the Marvel Cinematic Universe.

While Disney is worth a whopping $39.87 billion, it’s still down by 2% in brand value since last year.

13. BMW — $41.01 billion

13. BMW — $41.01 billion
BMW revealed its all-new 3 Series this year — the model comes with a high-tech feature that could help BMW compete with Audi and Mercedes.

At $41.01 billion, BMW has dropped by 1% in brand value over the past year.

12. IBM — $42.97 billion

12. IBM — $42.97 billion
IBM launched a series of new AI tools earlier this year to help it counter Google, Facebook, and Amazon encroaching on their territory.

Valued at $42.97 billion, IBM has lost 8% of its brand value since 2017’s ranking.

11. Intel — $43.29 billion

11. Intel — $43.29 billion
Earlier this year, Qualcomm accused Apple of stealing its secrets and giving them to Intel, considered its top rival.

Coming in this year at $43.29 billion, Intel has increased its brand value over the last year by a considerable 10%.

10. McDonald’s — $43.42 billion

10. McDonald's — $43.42 billion
On average, McDonalds opens a new restaurant every 14.5 hours.

This fast food giant is going nowhere — valued at $43.42 billion, the company has increased by 5% in brand value since last year.

9. Facebook — $45.17 billion

9. Facebook — $45.17 billion
Facebook founder Mark Zuckerberg has come under fire this year for his involvement in several data and privacy scandals.

Facebook has had a rocky year so, all things considered, a 6% loss in brand value and a valuation of $45.17 billion isn’t all that bad.

8. Mercedes — $48.6 billion

8. Mercedes — $48.6 billion
Mercedes-Benz began construction for a battery factory next to its Tuscaloosa vehicle plant earlier this year.

Valued at $48.6 billion, Mercedes has increased by 2% of its 2017 brand value.

7. Toyota — $53.40 billion

7. Toyota — $53.40 billion
Earlier in the year, Toyota had to recall 2.4 million Prius cars because of stalling problems.

Toyota increased by 6% in brand value over the last year, and is now worth $53.40 billion.

6. Samsung — $59.89 billion

6. Samsung — $59.89 billion
Earlier in the year, the New York State Court of Appeals overturned a $115 million judgment against Samsung Electronics Co Ltd over television patents.

Even growing by 6% in brand value can’t push the phone manufacturer into the same ballpark as rivals Apple and Google — the company is worth $59.89 billion this year.

5. Coca-Cola — $66.34 billion

5. Coca-Cola — $66.34 billion
Due to trade embargoes, North Korea is the only country in the world where you can’t buy or sell Coke.

Coca-Cola might look as though it’s ticking over nicely considering it’s worth roughly $66.34 billion, however the soft drinks company has lost 5% of its brand value since last year.

4. Microsoft — $92.72 billion

4. Microsoft — $92.72 billion
Microsoft announced earlier this year that Project xCloud will allow users to stream Xbox games straight to their devices.

Up in brand value by 16%, Bill Gates’ software giant is worth $92.72 billion.

3. Amazon — $100.764 billion

3. Amazon — $100.764 billion
Amazon increased its wages to $15 an hour for all US workers, after coming under fire earlier this year for overly strict incentives.

At $100.764 billion, Amazon has grown by an incredible 56% in brand value in the space of one year.

2. Google — $214.48 billion

2. Google — $214.48 billion
Google has been causing a stir since earlier this year with its plans to establish a search engine in China.

At $214.48 billion, Google was a close contender for top spot in 2018’s ranking, having upped its brand value by 10% since last year.

1. Apple — $214.48 billion

1. Apple — $214.48 billion
Apple released its new iPhone earlier this year, the iPhone XS Max, for $1,249.

Apple has increased by 16% in brand value since last year’s ranking.

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